MR PORTER
Holiday Campaigns
For Mr Porter, two seasonal holiday campaigns were developed by creating themed CGI worlds. More than 50 products were recreated and animated in 3D.
Live-action Footage
For the 2021 Mr Porter holiday campaign, actors were filmed using green screen and placed within the 3D environments. The hybrid approach blended live-action footage with the products in CGI.
London Murals
The digital 3D environments were translated into hand-painted murals at multiple locations throughout London.
Product Animations
Specific products were featured through individual animations. Having these modelled in CGI allowed for more creative storytelling.
2021 Holiday Campaign
CGI & Animation – Joe Mortell
Mr Porter Art Director – Luca Ostacchini
Mr Porter Producer – Isabel Brooks
Mr Porter Stylist – Sophie Hardcastle
Murals - Any Surface
2023 Holiday Campaign
Art Direction & CGI – Joe Mortell
Producers – Isabel Brooks, Jack Alexandre
Concepting & Animation – Clim Studio
Mr Porter Art Director – Luca Ostacchini
Mr Porter Stylist – Sophie Hardcastle
Animators - Carol Erique, Witold Markiewicz
Houdini Artist - Maksym Vysokolov
Sound – QB SOUND