Good Nature was a Selfridges’ flagship sustainability campaign, delivered as part of the Project Earth initiative. Highlighting nature, growth, and more sustainable shopping through window displays, in-store installations, and digital experiences.
The project was created in collaboration with Studio Charlotte Taylor and features the KOSA Lounge Chair by Ian Felton.
We produced key artwork, animations and 3D assets for the campaign.
Store Assets
The artwork was used throughout Selfridges flagship London store for window displays, aisle and department branding.
